New Homes advertising sales manager Amanda Burton said that site traffic had tripled since it joined forces with The West Australian, with homebuyers logging on to browse homes from various WA builders and developers.
“This is a fantastic achievement for any local website and an incredible one for a site that has only just celebrated its first birthday,” Ms Burton said.
“The constant growth in consumer traffic and engagement is reflected in the number of new builders joining the site, and the success they are enjoying from their involvement.”
A big development has been the addition of an Articles section, featuring stories by New Homes magazine journalists, to the site each week.
This content is also shared with homebuyers via the newhomesguide.com.au eNews campaign and social media.
“This gives the website a fresh new lifestyle angle and consumers good reason to return to the site regularly,” Ms Burton said. “It also means the site is quickly building a valuable information base for consumers with articles on products, designs and events in the new homes sector.”
Builders and developers have also reported considerable success arising from their involvement in the site.
Scott Park, managing director of Redink Homes, said he was very pleased with the results the company had seen from listing its home designs and house-and- land packages on newhomesguide.com.au.
“The reason we were keen to be involved is because the site is simple and highly functional and — for whatever reason — a lot of sites like this fail in those two areas,” he said.
“It has been very good (for us), especially given it’s a relatively new site.”
The site’s development team recently completed an update to specifically benefit its builder and developer clients, giving them greater control over viewing performance statistics relating to everything from page views to brochure downloads, links to their website, and the performance of each individual home design.
“As a new site, with a short history, the current stats platform displays statistics since the site began,” New Homes Guide director Troy McGuinness said.
“The recent update will allow NHG clients to select the date, range and view statistics for any time frame they choose.”
Also in progress is the addition of contact details specific to the sales representative for each home.
Furthermore, there is plenty planned to help newhomesguide.com.au continue to grow in 2013, including expanding its reach outsidePerth.
The South West will be the first region outside the metropolitan area to be added to the site next year and will be the first step towards expanding the site to a national service available in all capital cities and key regions.
In addition, the whole user interface is being redesigned, with a planned launch in February next year.
This would help to improve the user experience and increase the rate of inquiry from homebuyers for each builder, Mr McGuiness said.
“Many of the design refinements will be based on the data NHG has accumulated about how users have been interacting with the site, and how those interactions can be improved to create a better user experience, and ultimately connect them more quickly to the home design of their dreams and the builder who will make it happen,” he said.